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How does LinkedIn Help Businesses?
Craig Barnes works at Custard Media, a bespoke marketing agency, offering a comprehensive mix of digital and traditional marketing campaigns. LinkedIn is a specialised social network – catering for...
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App Power: Amping up your LinkedIn Company Page
Sophie Mackintosh (@sophmackintosh) of TopLine Communications provides inspiration for the development of creative LinkedIn campaigns by presenting us with some of the best examples of how companies...
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LinkedIn for business – social not sales
Account Director Emma Campbell and Senior Account Executive Carys Samuel of integrated agency Acceleris Marketing Communications (@AccelerisMC ) offer their advice on using LinkedIn as an effective PR...
View Article6 LinkedIn apps that can help attract followers to your company page
Sara Carter of mac-reviews.net writes regularly about IT services, computer upgrades, computer repair and computer apps for Computer Geeks Online, Social Mouths, and Tech Republic. As of September...
View ArticleWant to know how to talk to SMEs on social media?
I am happy to introduce the B2B Social Media Guide series on social media marketing to SMEs for the month of February in conjunction with our sister blog the B2B PR Blog. The SME has been under a...
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How SMEs use Twitter
Avoid the fail whale by targeting SMEs correctly Could the real SME please stand up? We waded into the depths of poorly-targeted SME Marketing on Twitter to find where the real opportunities lie....
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Marketing to SMEs: 20 must-follow Twitter accounts
Marketing to SMEs on Twitter: Our must-follow accounts. Now that you know how to talk to SMEs on Twitter, here’s a list of our top Twitter accounts relevant to SMEs. In this list are the official...
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How SMEs use LinkedIn
We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited...
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Marketing to SMEs in LinkedIn groups
Know which LinkedIn groups are best for marketing to SMEs? Here’s our list and a guide to getting it right. Earlier this week we told you how SMEs use LinkedIn and how to find relevant groups without...
View Article#FailFix: A smashing SME marketing case study
Turning slow trading on its head with clever social media The B2B Guide to Social Media spoke to Alibaba.com’s global leader of online marketing Pamela Hsieh about how the company turned the...
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April is viral marketing month
By @TopLineFounder This April, the B2B Social Media Guide turns its attention to viral marketing. After we read this story about a blind dog and its guide-cat in Holyhead, we concluded that we needed...
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Viral Marketing – a force not to be sneezed at?
Ah, that dreaded word – viral. Nothing sends chills down the spines of Account Managers more than a client who suggests that maybe they could try using viral techniques to gain leverage for their...
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‘Have #fun and #ENGAGE’: Interview with Ed Jefferson, the figure behind...
18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed to be an inept intern at the helm, making a brave stab at the old social media. The reaction was amusement – and confusion....
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Diagnosis Marketing: is your Viral Load Too High?
@Adam_Ketterer’s Viral Marketing Screen Sneeze. When I read a post on the B2B Social Media Guide a few weeks ago saying that viral marketing was a force not to be sneezed at, I said I thought it was,...
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‘Have #fun and #ENGAGE’: Interview with Ed Jefferson, the figure behind...
18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed to be an inept intern at the helm, making a brave stab at the old social media. The reaction was amusement – and confusion....
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No More Sniffles – Viral Marketing Roundup
We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of...
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How to survive 24 hours without Social Media
Social Media Addiction by Mike Licht, NotionsCapital.com By @char_loot I am not a smoker and I rarely drink. I don’t do drugs and I once gave up meat for seven years, ‘just because’. What I’m trying to...
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3 simple steps to pimp out your company Facebook page
Hannah Codrington (@HannahCod) offers advice on how to make the most out of your company Facebook page. Facebook is a pointless tool for B2B marketers and should be left for B2C businesses, right?...
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10 tips to increase your blog post shares
So you’re a new blogger, you’ve found your niche and built your site: now you have to write the bloody thing, and regularly too. You’re committed now. This isn’t those French conversation classes you...
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How to do a good deed in a second: If you share this post, I’ll give fifty...
Dear reader, I’m going to start by promising this isn’t some sort of shady hoax. Basically, my boss has challenged everyone in my office to write a blog post. The author of the post that gets shared...
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